In recent years, TikTok has become the ultimate place for brand discovery! It is amazing how people are able to find new brands, products, and services by merely scrolling through their feeds.
This presents a lucrative opportunity if you are an entrepreneur or a small business keen to tap into TikTok’s active and highly engaged audience.
Wondering how that works? Here are some ways you can leverage TikTok to drive your business growth.
Why Small Businesses are Thriving on TikTok
TikTok has primarily been designed for connection and creativity. The real potential lies in its ability to help brands tell their stories realistically.
TikTok’s audience, mostly between the ages of 16 and 34, is not only looking for entertainment but also inspiration to discover new products and services.
Did you know that
- 67% of TikTok users say the platform inspired them to shop, even when they were not planning to.
- 74% of users explore more about a product or brand after seeing it on TikTok.
This implies that your small business can catch the eye of users who are already in a shopping mindset. This makes TikTok the ideal place to promote your products or services.
Ready to make your business grow with TikTok? Keep reading to learn more!
Establishing Your Presence with a Business Account
The first thing you need to do is create a TikTok Business Account. This will give you access to valuable features like analytics and paid advertising options; once you are all set up, it is time to focus on your profile.
The features you need to consider in this regard include
- A profile picture that represents your brand
- A username that is catchy yet related to your business
- A short and engaging bio that tells people about you and your business
The goal here is to make sure that when people visit your profile, they instantly understand what your business is about and why they should follow you.
Tapping into TikTok’s Trends and Hashtags
TikTok is driven by trends- dance challenges, funny hashtags, or viral soundbites! When you participate in these trends, you can insert your brand into ongoing conversations and reach a wider audience.
To increase the discoverability of your brand, use popular hashtags that are related to your brand and industry. You can also make your own branded hashtags to encourage people to engage with your brand.
Sharing Your Brand’s Story Authentically
TikTok users, and most social media users, for that matter, prefer more relatable and humanized content rather than overly polished and corporate-style ads.
To ensure your content appeals to the audience, focus more on relatable content like your product creation process, some behind-the-scenes moments, or customer success stories. This will help humanize your brand and also make for a deeper connection with the audience.
The important thing is to be relatable. Show your personality, speak to your values, and be transparent. This builds trust, and more trust leads to sales.
Collaborating with Influencers
To facilitate your growth efforts, you can also consider collaborating with TikTok influencers. These individuals have a well-established community of followers who trust and refer to their endorsements for purchase decision-making. Hence, partnering with them can boost your visibility, too.
Whether you opt for micro-influencers or those with millions of followers, this strategy can help your small business gain credibility and access new audiences.
However, you do not necessarily need to hire someone with millions of followers to get the desired results. Sometimes, micro-influencers can offer better ROI because they have highly engaged audiences who tend to trust their recommendations more.
Using TikTok’s Ads Feature
While organic content is effective, TikTok’s advertising options can help boost your visibility. TikTok offers different advertising formats that can get your business in front of the right audience.
- In-feed ads- These appear in users’ feeds and can drive direct traffic to your website or product range.
- Branded hashtags- These encourage users to create content around your brand or a theme that you create.
- Branded effects- These let users interact with your brand through effects and filters.
For small businesses, these paid ads can be a great way to increase your reach without the massive budget usually required for conventional advertising.
Engaging With Your Audience
TikTok communities are very strong and can be significantly helpful in driving business growth. To build a community around your brand, you must try to engage with your audience consistently.
Respond to their comments, like and share user-generated content or try your hands at duets when possible.
TikTok algorithms love interaction, so encourage your audience to participate by asking questions and prompting them to comment or share your content. This will boost your chances of keeping the viewers hooked and also push your content to new audiences.
Posting Consistently
Like any other social media platform, it is consistency that brings it all together. The more frequently you post, the more likely you are to stay relevant and at the top of the minds of your followers.
It is also important to experiment with different content forms and assess which format gets the most responses.
As you post, also monitor your analytics to see what is working and what is not. Tiktok provides insights into how your content is performing, which can help you refine your strategy over time.
If you find that growing your followers organically is taking too long, consider employing the help of growth services. A reliable service provider like SocialGreg can help you increase your follower count, boost engagement, and help your content perform better on TikTok.
Endnote
If you are a small business trying to make it work online, TikTok offers you unique and exciting opportunities to reach new audiences and boost your growth. With the right strategy by your side, you can make your small venture take off and turn it into a success story that others talk about.
Tiktok is all about being creative and staying true to your brand, so do not shy away from experimenting. It may take some trial and error, but once you get it right, you will experience growth like never before.
Sources
https://ads.tiktok.com/business/en-US/blog/how-your-small-business-can-grow-with-tiktok
https://risekarma.com/resources/how-to-leverage-tiktok-for-small-business-growth-in-2024/
https://kennysoftstudio.com/blog/ways-small-businesses-can-use-tiktok/
External links
https://ads.tiktok.com/business/en-US/blog/how-your-small-business-can-grow-with-tiktok
