Every business owner or operator understands the important role that bulk SMS messaging plays in their operations. It’s not only a crucial channel for users to get crucial information related to their account, such as 2FA codes for enhanced security, but also business promotional messages.
When used correctly, SMS can keep your audience informed and engaged with your brand so it’s the first thing that comes into their minds if they ever need a product or service you offer.
While this sounds easy, it’s not. Not to worry, though. Here are some ways to optimise your use of Bulks SMS to promote your business:
1. Always Validate and Verify Numbers
The number one tip for optimising your use of bulk SMS is phone validation and verification. But why is it all that important? Simply because it will determine the efficiency and effectiveness of your bulk messaging efforts. You can’t always collect invalid or inaccurate phone numbers and expect to reach your target audience.
Leveraging bulk phone number validation and verification tools from a reliable provider like Trestle makes it easier to ensure that every phone number you add to your contact list is valuable. That way, you won’t have to worry about undelivered texts or sending messages to the wrong recipients.
2. Seek Permission Before Sending
You may assume that it’s okay to send SMS messages to potential or even existing customers because you have their phone numbers, but that’s not advisable. Most customers hate it when they receive unsolicited messages. That’s why it would be a good idea to send your audience a prompt that requires them to ‘opt-in’. By doing so, you essentially have the permission to send them messages that align with whatever selections they choose.
The benefit of seeking permission from your audience before sending messages is that they are more likely to respond positively since they will be genuinely interested. Also, don’t forget to include an opt-out option so it doesn’t seem like you’re tying your customers’ hands once they are in.
3. Choose the Right Time to Send Messages
Always make sure you’re sending your SMS messages at the appropriate time if you want to get the best engagement from your prospects. Even your most loyal customers will not appreciate being woken up at 6 am by text messages about an upcoming sale. At the same time, you want to avoid sending your messages during times when they are likely to get lost in a sea of other messages.
Therefore, the best time to send your promotional messages is definitely outside peak hours. It’s important to consider various factors about your target audience, such as their time zones, most active times during the day, and any other factors that affect how well your messages get received.
4. Be Concise and Goal-Oriented
You don’t want your messages to be ignored or forgotten because they don’t resonate with your targeted audience. That’s why it’s paramount that you send short but sweet messages. Your messages should be short enough for the average reader to finish reading all the content while still being long enough to cover all the crucial details.
Avoid including unnecessary details or using abbreviations and jargon that the reader is likely not familiar with since that will only lead to confusion. The ideal message must also contain a clear call to action so the readers know what you want them to do after reading it.
Create Perfect SMS Campaigns
Bulk SMS is a powerful tool for entrepreneurs and marketers who are trying to gather a wider audience. However, you have to get it right if it will work for you. The tips mentioned in this article are a good starting point if you want to create the perfect SMS campaign.
Trestle helps you optimise your SMS campaigns by providing the tools you need to come up with the ideal contact list. That way, you at least know you are contacting the right audience. That’s the foundation for a powerful SMS campaign.
