Over the past decade, the number of smartphone users has exploded. In 2014, there were around one billion smartphone users. Currently there are over 4.70 billion of these indispensable gadgets that are owned and being used around the world. Economists forecast that the number of smartphone users will grow to more than 5.83 billion users in 2028. Smartphones are the go-to device for entertainment, social interactions, shopping, productivity, and many work-related activities. Individuals around the world spend an average of almost five hours a day on their smartphones.
One of the most effective ways for businesses to reach their customer base is through the creation of various mobile apps where customers can easily have streamlined convenient access services at their fingertips. AI has been recognised for its effectiveness in streamlining personal and business related activities and it is becoming standard practice for developers to integrate AI into many mobile apps in order to enhance the user experience.
How Is Artificial Intelligence Improving Mobile Apps Across Different Industries?
The use of AI in mobile apps is no longer an idea of the future. It has become a driving force behind the mobile apps that we use every day. Voice apps like Siri and Alexa, along with personalised recommendations from a favourite shopping app, have transformed the way that we interact with our smartphones. According to a recent study, it is estimated that the AI global app market is expected to increase to $126 billion by the end of 2025. Whether you realise it or not, you are probably part of the 97 percent of app users that interact with mobile phone apps that are offered AI-powered services in some form or fashion. There are some areas where AI has had a big impact on our daily lives and aids in effectively streamlining activities in different sectors, such as when we shop and access different digital platforms.
Since the COVID-19 pandemic, online shopping has become one of the most popular forms of retail due to its convenience and the wide range of different products that are available to order from our smartphones without even having to leave the comfort of our homes. AI has transformed E-Commerce platforms, which are the primary way that consumers buy and sell products and services. Gone are the days of having to scroll through numerous badly designed web pages hoping to find the product or service we were looking for. The implementation of AI has streamlined the process by creating algorithms based on our past purchasing and online browsing that offer us intelligent choices and personalised recommendations of products and services tailored to our preferences. It is also designed to direct us towards suggested products. AI has also helped to improve the logistics of shipping purchases to our homes with astounding efficiency. Gone are the days of wondering how long it will take for our shopping to arrive. Amazon Prime is a perfect example of how AI has enhanced the online user experience making it more efficient to purchase goods online than to go out to a traditional shop, and they will even guarantee next-day delivery. AI can also help when shopping for clothes by suggesting sizes that it thinks would correspond to a purchaser’s profile based on the purchases that have been made in the past. AI also helps to ensure privacy and security of financial transactions and has different algorithms that can detect suspicious or fraudulent activities which helps to provide safe payment portals for customers. E-commerce has become so efficient and enjoyable that the majority of shoppers prefer shopping online as opposed to going to a shopping centre to acquire products.
E-commerce sites have also incorporated virtual customer service with chatbots that can offer online shoppers assistance 24/7 and respond in real-time. These clever assistants resolve issues, answer questions, and even offer recommendations based on customers’ queries.
User experiences continue to become more immersive and engaging on digital platforms. AI is designed to anticipate the needs of users and then can provide them with a complete and engaging experience as well as deliver services in a timely and efficient manner
How AI-powered Recommendations and User-Friendly Interfaces Make Apps More Engaging For Users
AI is very efficient in analysing massive amounts of data, which can then be made into algorithms that help create personalised user experiences based on past interactions and online behaviours. By anticipating what a user may need, AI can make intelligent suggestions and smart recommendations, such as what to buy, watch, or listen to next. This personalised experience appeals to users and helps businesses retain clients through customer satisfaction, fostering loyalty to a particular brand or service.
Customers enjoy using interfaces that are easy to understand and have simple and clean designs with easy access to user-friendly menus, meaning that users have a seamless interaction when using an app. A more efficient and enjoyable experience can be created using interfaces that automatically adjust to cater to user preferences. Chatbots and virtual assistants create an experience that is more engaging to users by enabling them to have questions answered and also by effortlessly guiding them to the information that they need in order to complete a task, make a purchase, or engage in an online game. The use of AI has greatly enhanced the user experience and has created user-centric experiences that create a deeper level of customer satisfaction and enjoyment.
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