Are your efforts to generate more cold traffic falling through? Well, that’s bad. And the traffic you’re actually getting is on an end so thin that “sale” is becoming an unfamiliar word to you by the day? Whoa. Well, that’s also bad, if not worse. But, we’re here to turn your bad luck around and teach you how to get to hot sales with cold traffic.
Tips for Generating Conversions From Cold Traffic
The term “cold traffic” refers to those folks who aren’t familiar and have no connection with your brand and products. But that doesn’t mean it’s a plague to avoid. It’s a normal occurrence, just like warm and hot traffic, which are related to the more and way more engaged parts of your audience.
However, you’d still want to take cold traffic out of the icy realm and label it warm, or even hot. In general, that has to do with the whats and hows of attracting these “cold” customers and building their trust as you help them shop from you easily. Let’s break that down into some sections.
1. Make Your Content Targeted and Relevant
How can someone engage with content about your products and offers if it doesn’t interest them? In e-commerce, you need to roll with the right crowd and stay relevant to their needs. This is how to do that:
- Offer Customers Content of Value: Your blog posts and videos must soothe the pain points and nurture the interests of a targeted audience, not some random Joes.
- Inspire New Folks to Buy: Share free resources like templates and ebooks with your leads, and ask for their contact info to build a super-long email list of prospects.
- Run Targeted Ad Campaigns: Use Google Ads or social media to learn about your audience’s demographics and interests. GoAudience offers solutions that can help you find out who should have a snap of your product take over their screen.
- Optimize Your Site: If your website is user-friendly, easy to navigate, and optimized for mobile devices, congrats — you’ve created a new internet treat for your audiences.
2. Inspire Customer Trust and Engagement
Now, let’s see how you can ignite the lantern of trust inside your clients’ chests. Here are the tips:
- Use Social Proof to Show Your Brand’s Value: Anything from reviews and testimonials to case studies can help prospects see how high-quality your products are.
- Interact With Your Audience: If someone has a question on social media, take your time to respond. Also, stamping a comment or two with a heart builds connection.
- Invest in the Quality of Your Customer Service: People like when they’re responded to and when they can actually fix a problem during a person-to-person troubleshooting session.
- Stay True to Your Message: A consistent brand voice across platforms will help folks trust you, and all audience members will feel equally welcome to interact with you.
3. Help Customers Better Navigate Through the Funnel
Fiddling with catalogs, carts, and prices isn’t easy. Your clients’ journey through the funnel’s tube should be easy, however. To achieve that, opt for the following:
- Make Your Calls to Action Nice and Clear: Show visitors the better, hotter end of your funnel with buttons like “Download Now,” “Learn More,” or “Sign Up.”
- Personalize the Journey of Each Customer: Not all buyers fit in the same nutshell, so tailor their experience with your brand to their needs and behaviors.
- Retarget Old Prospects: Do so with ads, and remind hot leads why your brand is the industry’s crème de la crème.
- Advertise Your Products Over Email: Write a compelling email about any news and offers you’d like to share with your clients, and let the pixelated pigeon drop it in their inbox.
- Simplify the Buying Process: You can offer multiple payment options and make the checkout process intuitive and easy, not a battle to win.
4. Optimize the Funnel for Conversions
They say that change is an inevitable part of life, and that applies to engaging cold traffic, too. Not everything works all the time! These are some of the things that you might want to tailor to your audiences’ tastes:
- A/B Test the Elements on Your Website: Headlines too small? Change them! Images too blurry? That’s a no-no — take some new ones! Whatever resonates best with folks and common sense is a yes.
- Analyze the Happenings in the Funnel: Glue your eye to its pipe to track the website traffic, conversion rates, and bounce rates, and coat the cracks in your plan.
- Improve Your Strategy Over Time: Finally, if people don’t like your ads or content, make them likable!
From Icy to Hot and Spicy!
Cold traffic is a bit of a blessing in disguise. It’s not like folks dislike your brand — they just haven’t heard about it yet. That means you can choose which of them to target and engage, and then tweak things if something feels odd or ineffective. You can actually learn a lot by trying to attract new people! And the tips we talked about will help you navigate this process with greater precision.
